Dammam · Kingdom of Saudi Arabia

Learn,ThriveBeyond expectations

Accredited professional training and HR capacity building, the strategic arm of Origin Group, equipping people and organisations across the Gulf for the work that is coming.

Explore coursesFor organisations
15,000+
Trainees across the GCC
100+
Public & private clients
80+
Courses each year

28 years of building capability across the Gulf

Your journey

From first look to certified

Five stages, one path. You are the crimson boat, everything here is built to move you forward.

  1. Stage 1

    Discover

    Find the course that matches where you want to go.

  2. Stage 2

    Choose

    Pick a batch, a delivery mode and a language that fit your schedule.

  3. Stage 3

    Enrol

    Reserve your seat, pay a deposit, or settle in full.

  4. Stage 4

    Learn

    Live sessions, hands-on practice, and everything in one place.

  5. Stage 5

    Certify

    Earn an accredited, independently verifiable certificate.

Stage 1 of 5

Discover

Find the course that matches where you want to go.

What we do

Four ways we build capability

From a single workshop to a multi-year workforce strategy, every engagement starts with what the organisation actually needs.

  1. 01

    Customised Corporate Training

    Tailored bilingual courses aligned to each organisation's goals, industry and operational challenges, built collaboratively for measurable impact.

  2. 02

    Workforce Development & Vocational Training

    Targeted vocational and professional development that strengthens employability and the competencies competitive markets demand.

  3. 03

    On-the-Job Training

    Practical learning integrated directly into the workplace, supporting performance and productivity in real time.

  4. 04

    Events Management

    Conferences, forums, seminars and exhibitions across the GCC since 1998, convening world-class experts around the topics shaping industries.

Stage 2 of 5

Choose

Pick a batch, a delivery mode and a language that fit your schedule.

Courses

Built for the work that is coming

Internationally accredited courses delivered in Arabic, English, or both.

Accredited by SHRM

SHRM AI in HR Professional Certificate

Make the case for AI-first HR, apply generative AI and prompt engineering to recruitment, learning, performance and engagement, and finish with a capstone project. Led by SHRM-certified trainers in English, Arabic or both.

  • Human Resources
  • In the room or online
  • 8 weeks
  • 70 hours

What you cover

  1. 01Definitions & Context Setting
  2. 02AI + HI Integration
  3. 03AI-First Thinking
  4. 04Deploying GenAI in HR
  5. 05Ethical & Responsible AI Adoption
  6. 06From Awareness to Adoption
  7. 07AI-Led Innovation Roadmap
  8. 08HR Technology Implementation
  9. 09AI-Powered People Analytics
  10. 10Future-Proof Workplace & Workforce
  11. 11Capstone Project

SAR 22,000Including 15% VAT

Stage 3 of 5

Enrol

Reserve your seat, pay a deposit, or settle in full.

Three ways to take a seat

Pay in full, put down a deposit, or hold a place while your approval comes through. Every price includes VAT; nothing is added at checkout.

Booking for your organisation?One booking, one invoice, and the attendees' names later.Is HRDF paying?See the courses HRDF supports.
  1. Pay in fullSettle the whole fee now and your seat is confirmed.
  2. Pay a depositConfirm your seat now, settle the balance before the batch starts.
  3. Hold a seatA hold that keeps your place for 7 days while you arrange approval. The booking terms say what is returned if you do not go ahead.

Stage 4 of 5

Learn

Live sessions, hands-on practice, and everything in one place.

We go beyond traditional training

Immersive learning, expert facilitation and world-class infrastructure, delivering results that matter for individuals, organisations and national visions alike.

  • Example

    Training needs · sales team of 14

    • Negotiation−35
    • Pipeline management−13
    • Using the CRM−40

    Where the team is What the role needs

    1. Interviews
    2. Survey
    3. Observation
    4. Gap analysis
    5. Plan
    6. Report

    Training Needs Analysis

    A six-step TNA: from stakeholder interviews to a full report, so training maps to real skills gaps, not assumptions.

  • Example

    Same ten questions

    52%Before
    81%After

    Asked on the first day and the last, so the difference is measured, not remembered.

    Impactful Methodology

    Modular courses with pre- and post-training assessments, real case studies and scenario-based application, tied to business performance.

  • Example

    Session 3 · Tue 09:00–12:00

    Negotiating under pressure

    التفاوض تحت الضغط

    Training room 2 · Dammam

    العربيةEnglish

    Expert Trainers

    Certified local, regional and international professionals delivering bilingually across government and private sectors.

  • Example

    Attendance · scanned at the door

    • Noura A.08:52Present
    • Faisal K.08:52Present
    • Reem S.09:14Late
    • Omar H.08:52Present
    • Huda M.–Absent

    Enhanced Facilities

    Three modern classrooms and two advanced technical labs with smartboards, AV systems and high-speed connectivity.

Stage 5 of 5

Certify

Earn an accredited, independently verifiable certificate.

Example

Certificate of completion

Your name here

Customer Experience Excellence

ETI-2026-04817

Scan its code, or open its link, and the page confirms it is real.

Accreditations & partnerships

Qualifications the market recognises

A network of international, regional and local accreditation bodies ensures our courses carry real weight in the labour market.

Certificates carry a serial that anyone can verify at eti.sa: no phone call, no letterhead.

Vision 2030

Aligned with a thriving economy

Saudi Arabia's Vision 2030 is built on a vibrant society, a thriving economy and an ambitious nation. Our work runs in parallel with the second, diversifying the economy and creating dynamic opportunity through education, entrepreneurship and innovation.

  • A vibrant society

  • Where we work

    A thriving economy

  • An ambitious nation

Ready for the next step?

Tell us where your team needs to get to. We will map the shortest credible path there.

Talk to usBrowse courses