Certified Digital Marketing Professional (DMI Pro)

What you cover

9 modules

1. 01Digital Marketing and AIA grounding in modern digital marketing and where AI adds value: setting objectives, understanding audiences, measuring performance and using AI responsibly. As the foundation of the course, it introduces the AI-enabled workflows used throughout.
2. 02Content MarketingCreating content with a clear purpose, aligned to audience needs and business goals at every stage. Plan, create and measure content, combining human creativity with AI tools and analytics to improve its performance.
3. 03Social Media MarketingPlanning and managing paid and organic social campaigns, building communities, and improving content and performance across platforms — with AI-powered social media simulations for hands-on practice.
4. 04Search Engine Optimization (SEO) & Generative Engine Optimization (GEO)Keyword research, content and website optimisation, and measuring success across SEO and GEO — with particular emphasis on staying visible in AI-generated search experiences.
5. 05Paid Search (PPC) and Display AdvertisingPlanning, launching and improving paid search, display and video campaigns in Google Ads, with AI-powered simulations of real bidding, optimisation and budget decisions.
6. 06Email Marketing and AutomationPlanning, writing, testing and improving email campaigns: subject lines, segmentation, personalisation, CRM, legal requirements, and automation that delivers the right message at the right time.
7. 07Web Optimization, eCommerce, and Social CommercePlanning, designing and optimising websites and eCommerce experiences: user-centred design, conversion optimisation, analytics, customer journeys and social commerce — turning browsing into purchase.
8. 08Analytics with Google Analytics 4 (GA4)Tracking, measuring and improving performance with GA4: setup, events, reporting and data privacy, and how AI supports analysis — with a strong focus on testing and turning insight into business outcomes.
9. 09Digital Marketing StrategyBuilding a digital marketing strategy that integrates AI into planning and delivery: research, budgets, media plans and campaign action plans, practised through AI-powered strategy simulations.