AI for Marketing – Agentic AI and Orchestration

What you cover

8 modules

1. 01AI-Driven Content MarketingUsing generative AI, ChatGPT and large language models to strengthen content strategy and streamline workflows: generating and refining content faster, audience insight, journey mapping — and how AI is reshaping content roles.
2. 02AI for Search MarketingHow AI-powered search, answer engines and generative platforms are reshaping visibility, and how to optimise content across SEO, GEO and AEO.
3. 03AI-Powered PPC & DisplayApplying AI across paid search and display — campaign setup, bidding, creative, forecasting and optimisation in Google Ads and Performance Max — balanced with strategic thinking.
4. 04AI for Social Media MarketingWhy social media is becoming AI-driven and how to get the best from it: AI across content workflows, including Meta's AI-powered advertising and Advantage+ tools.
5. 05Agentic AI for MarketersHow AI agents support marketing across planning, execution and performance management — briefing, evaluating and managing agents, and finding where they add most value.
6. 06AI and Change Management for Marketing TeamsLeading AI-driven change across teams and workflows while balancing innovation with governance: building AI-ready teams, managing resistance, and supporting human–AI collaboration.
7. 07Responsible AI and Data Use in MarketingUsing predictive analytics and customer data for smarter decisions while keeping transparency and trust: privacy-first practice, governance, forecasting and reliable AI-assisted workflows.
8. 08AI and Marketing StrategyUsing AI to support research, personalisation, testing and omnichannel planning, combined with human judgement and strategic thinking.