Social Media Marketing Specialist

What you cover

10 modules

1. 01AI-Powered Social ResearchUnderstanding a target audience and setting brand goals: audience, competitive, industry and cultural research, using AI to analyse it and turn it into actionable insight.
2. 02AI-Powered Social ContentContent formats across platforms, planning and scheduling content, and bringing it together into a content strategy that earns attention.
3. 03Facebook, Instagram, WhatsApp, and Threads (Meta)Using Meta's platforms in a social strategy: managing accounts, platform-specific content, key features, paid social campaigns, and Threads.
4. 04LinkedInBuilding an organisation's presence with Company, Affiliate, Showcase and Career pages, running Groups, LinkedIn advertising and lead-gen forms, and native analytics.
5. 05Social Apps & Other PlatformsUsing X, Pinterest, WeChat and other social apps in a campaign: managing accounts, advertising a brand, promoting apps, and measuring results.
6. 06YouTube, TikTok, and Social VideoBuilding a social video presence: setting up and managing YouTube and TikTok channels, promoting content, and using Snapchat and Twitch in the mix.
7. 07Social Video StrategyA social video strategy: content formats, growing an audience, YouTube ads, and using YouTube and TikTok analytics to optimise campaigns.
8. 08Social Commerce and Affiliate MarketingSetting up and integrating a social commerce store across channels, paid social commerce, and affiliate and influencer marketing that meets business goals.
9. 09Social Customer ServiceCustomer experience essentials, a social customer-service strategy, automation, crisis management on social media, and measuring service performance.
10. 10Social StrategyBuilding a social media strategy from scratch: measurable goals, using data, planning creative content, a media plan, and analysing performance for actionable insight.